Organising an exhibition is an exciting opportunity to showcase your work or brand to the public. However, the success of your event often hinges on the venue you choose. Selecting the right space involves more than just aesthetics – practical considerations can make or break the experience for both organisers and attendees. To ensure your exhibition is a triumph, avoid these five common mistakes when booking an exhibition venue.
Not Considering Venue Accessibility
Accessibility is a critical factor often overlooked when booking a venue – if your venue is difficult to find or navigate, it could deter potential visitors. Ensure the venue has adequate parking, is close to public transport, and is easy to locate. On top of this, consider accessibility features for individuals with mobility challenges, such as ramps, elevators, and accessible bathrooms.
Underestimating Space Requirements
One of the most common pitfalls is booking a venue that’s too small or, conversely, too large for your exhibition. A cramped space can feel chaotic, while a venue that’s too expansive may make your event feel underwhelming. Carefully assess how much room you’ll need for exhibits, stalls, or displays, as well as space for attendees to move comfortably.
Neglecting Lighting and Ambience
The lighting in an exhibition space can dramatically impact how your work is perceived; poor lighting can diminish the impact of your displays, while overly harsh lighting may create an unwelcoming atmosphere. When inspecting venues, check the quality and adjustability of lighting to ensure it complements your exhibits. Venues like SoHigh Gallery offer versatile spaces designed with exhibitions in mind, providing lighting and layout options to suit a variety of needs.
Overlooking Venue Amenities
Amenities play a vital role in the success of your event. Forgetting to check for essentials such as audio-visual equipment, Wi-Fi, and catering facilities can lead to unnecessary stress on the day of your exhibition. Confirm that the venue provides or allows for any specific requirements you might have, such as projector setups, sound systems, or additional seating.
Booking Without a Site Visit
Relying solely on photos or descriptions when selecting a venue is a risky move. A site visit allows you to evaluate the space in person, ensuring it aligns with your vision and meets your practical needs. During your visit, take note of layout flexibility, cleanliness, and any potential issues that might not be immediately obvious in promotional materials.
Choose the Right Venue for Your Exhibition
Avoiding these common mistakes will help set your exhibition up for success. When searching for the perfect venue, opt for spaces that prioritise functionality, ambience, and convenience. By carefully planning and considering every detail, you can create a memorable experience for your attendees while ensuring your hard work shines in the best light possible.
